Friday, 12 June 2015

Brilliant Commercial Jingle Counterpoint

Its amazing how retentive we can be of corporate jingles. Though they can be quite annoying, the fact that most of us can hum a dozen jingles on the spot shows how catchy they are! Grant Woodlard sat down and created this mashup of quite a few commercial jingles. He actually did a stellar job making them all fit. Have a listen! Love 'em or hate 'em, jingles are effective for recall. In fact, I bet you can recall all 25 of the popular jingles that YouTube artist Grant Woolard has collaged together into this impressive earworm. The piece, which is technically a quodlibet—a piece of music combining several different melodies, usually popular tunes, in counterpoint—is made all the more impressive because each jingle is played with an object representing the brand. Woolard has been playing piano since age 7, but only started hammering out tunes with objects a year ago when he mashed up Lady Gaga's "Telephone" and Katy Perry's "Firework," playing each tune with a telephone and a firework, respectively. Woolard told AdFreak that he "wanted to apply the same concept to jingles, which are easier to work with and more instantly recognizable." But he is saddened by the fact that "this video is completely lost on my international audience. Even in countries where these products are sold, the jingles used to advertise them aren't necessarily the same."Via adweek.com How Commercial Jingles Work - HowStuffWorks It's the middle of the day, you're at work, you've long since eaten lunch, and nothing out of the ordinary is happening. Jingles are written explicitly about a product -- they can be original works designed to describe a product or service, or to help consumers remember information about a product. As long as the slogan is instantly catchy -- and hard to forget -- there's almost no limit to what advertisers can say in a jingle. How Commercial Jingles Work - HowStuffWorks

The post Brilliant Commercial Jingle Counterpoint appeared first on Merriam Music - Toronto's Top Piano Store & Music School.